{"id":6515,"date":"2024-11-27T05:04:42","date_gmt":"2024-11-27T05:04:42","guid":{"rendered":"https:\/\/www.srilankateaboard.lk\/?p=6515"},"modified":"2024-11-27T05:04:42","modified_gmt":"2024-11-27T05:04:42","slug":"ceylon-tea-shines-at-horeca-expo-2024-in-belgium","status":"publish","type":"post","link":"https:\/\/sltbnew.vibe.lk\/si\/news-and-events\/ceylon-tea-shines-at-horeca-expo-2024-in-belgium\/","title":{"rendered":"Ceylon Tea Shines at HORECA Expo-2024 in Belgium"},"content":{"rendered":"<p>Sri Lanka Embassy in Brussels,\u00a0and\u00a0Sri Lanka Tea Board\u00a0together with the\u00a0private sector,\u00a0promoted\u00a0Ceylon Tea\u00a0at the HORECA Expo-2024, the largest trade fair for the Belgian food &amp; beverage, catering sector and commercial kitchens for the last thirty years,\u00a0held\u00a0from 17 to 20 November 2024.\u00a0HORECA is a business-to-business (B2B) event.<\/p>\n<p>HORECA Expo-2024\u00a0became a platform for promoting\u00a0high-quality\u00a0Ceylon Tea in the Belgian market and the Benelux market, further strengthening Sri Lanka\u2019s position as the largest exporter of tea to Belgium.<\/p>\n<p>The Ceylon Tea pavilion\u00a0is one of the\u00a0key attractions at HORECA Expo and two prominent\u00a0Sri Lankan tea\u00a0exporters\u00a0-Imperial Tea Exports (Pvt) Ltd and Lumbini Tea Valley Ceylon,\u00a0played a significant role by promoting a diverse range of black, green, white teas, specialty teas, and herbal and flavored tea varieties.\u00a0B2B\u00a0potential buyers to the pavilion enjoyed tea tastings, received information on Ceylon tea and\u00a0an immersive experience of Sri Lanka&#8217;s rich tea heritage.<\/p>\n<p>Highlighting the innovative potential of Ceylon tea, the\u00a0Embassy partnered with the European Specialty Tea Association (ESTA)\u00a0hosted\u00a0a Ceylon tea mocktail-making program on 18<sup>th<\/sup> November 2024 at Sweet Inspirations Corner\u00a0in HORECA Expo. Ms. Thavishya Mullegamgoda, Minister (Commercial) at the Embassy\u00a0presented\u00a0diversity of Ceylon tea while highlighting strong marketing points for Ceylon tea in the global market focusing on Belgium. Mr. Stijn Van Schoonlandt, the renowned tea specialist in Belgium, conducted the tea mocktail tasting programme where participants explored the versatility of Ceylon Tea in modern beverages prepared using exquisite mocktails crafted with Ceylon black, white, and green tea.<\/p>\n<p>Belgium being a key market for Ceylon tea in Europe, imported US$ 18.4 million valued teas from Sri Lanka in 2023, making Sri Lanka the largest supplier of tea to Belgium recording 26% of the market share in Belgium.\u00a0The aim of the participation at HORECA was to further increase the market share\u00a0in Belgium.\u00a0Continuous participation by Sri Lanka at HORECA Expo will boost exports of value-added and specialty Ceylon teas to Belgium and the Benelux market.<\/p>\n<p>HORECA\u00a0Expo annually attracts industry leaders, featuring over 600 exhibitors representing 3,000 brands and drawing nearly 45,000 attendees. This year&#8217;s figures are yet to be announced.<\/p>\n<p>&nbsp;<\/p>\n<p>Sri Lanka Embassy<\/p>\n<p>Brussels<\/p>\n<p>22 November 2024<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6516\" src=\"https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20241-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20241-300x169.jpg 300w, https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20241.jpg 550w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6517\" src=\"https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20243-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20243-300x169.jpg 300w, https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20243.jpg 550w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6518\" src=\"https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20244-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20244-300x169.jpg 300w, https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20244.jpg 550w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6519\" src=\"https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20245-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20245-300x169.jpg 300w, https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20245.jpg 550w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6520\" src=\"https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20246-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20246-300x169.jpg 300w, https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20246.jpg 550w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6521\" src=\"https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20247-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20247-300x169.jpg 300w, https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20247.jpg 550w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6522\" src=\"https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20248-300x242.jpg\" alt=\"\" width=\"300\" height=\"242\" srcset=\"https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20248-300x242.jpg 300w, https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20248.jpg 550w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6523\" src=\"https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20249-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20249-300x225.jpg 300w, https:\/\/sltbnew.vibe.lk\/wp-content\/uploads\/2024\/11\/HORECA20249.jpg 550w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sri Lanka Embassy in Brussels,\u00a0and\u00a0Sri Lanka Tea Board\u00a0together with the\u00a0private sector,\u00a0promoted\u00a0Ceylon Tea\u00a0at the HORECA Expo-2024, the largest trade fair for the Belgian food &amp; beverage, catering sector and commercial kitchens for the last thirty years,\u00a0held\u00a0from 17 to 20 November 2024.\u00a0HORECA is a business-to-business (B2B) event. HORECA Expo-2024\u00a0became a platform for promoting\u00a0high-quality\u00a0Ceylon Tea in the Belgian<\/p>\n","protected":false},"author":2,"featured_media":6525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ceylon Tea Shines at HORECA Expo-2024 in Belgium | Sri Lanka Tea Board<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sltbnew.vibe.lk\/si\/news-and-events\/ceylon-tea-shines-at-horeca-expo-2024-in-belgium\/\" \/>\n<meta property=\"og:locale\" content=\"si_LK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ceylon Tea Shines at HORECA Expo-2024 in Belgium | Sri Lanka Tea Board\" \/>\n<meta property=\"og:description\" content=\"Sri Lanka Embassy in Brussels,\u00a0and\u00a0Sri Lanka Tea Board\u00a0together with the\u00a0private sector,\u00a0promoted\u00a0Ceylon Tea\u00a0at the HORECA Expo-2024, the largest trade fair for the Belgian food &amp; beverage, catering sector and commercial kitchens for the last thirty years,\u00a0held\u00a0from 17 to 20 November 2024.\u00a0HORECA is a business-to-business (B2B) event. 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